I was asked today where can social media fit in with the student lifecycle. This is part of a series of posts which will probably be updated, regularly over the next few months and I’ll be very happy to recieve comments and questions.
I think it could fit in in all sorts of places. N.B. this is a first draft and further suggestions will be happily accepted.
Note this is in addition to things like market research, PR etc.
| Prospects | Prospecting Awareness raising |
| Leads/Enquirers | Encouraging to submit data Understanding hopes and fears – conversion |
| Applicants | Encouraging to apply – conversion |
| Accepted | Processing data |
| Accepted Decliners | Understand why they’ve declined |
| Students | Student support - Creating a community - Academic support - Administrative support Creation of content |
| Cont. Registration | Encouragement, reminding of deadlines |
| Drop-outs | Understanding reasons for drop-out |
| Graduates | Spreading content Creation of additional content Maintaining communities / connections |
P.S. The Chronicle tweeted about How Social Networking Affects the Student Life Cycle — From Applicant to Graduate http://tinyurl.com/clz5uv
