Mike Rivera recently asked on Twitter for examples of good university taglines.
My initial response was that I couldn’t think of many, but that most universities seem unable to give them enough time to bed down.
I should be a prophet of doom as yesterday I discovered that there may be a movement towards a new tagline at the University of London External System. A tagline that really doesn’t help distinguish from other universities: First for Global Student Choice.
It looks like last year’s tagline was too last year!