Malleable Musings

January 28, 2009

Go to work on an egg

I’ve been meaning to write about the bus stop outside work for some time.  It’s currently being used as part of the Cadbury Creme Egg campaign, which according to Brand Republic was done by Saatchi & Saatchi.

The easiest way to explain this is watch the video below.  When I first saw it a few weeks ago I thought wow what an innovative way to get people to engage with a brand. After all, when you are waiting at a bus-stop what better things do you have to do than play at smashing eggs on a 48″ touchscreen (that’s a guess it might be bigger/smaller).

Vodpod videos no longer available.

It’s amazingly on brand and the timing is good (72 days to Easter) or so their website says – great example of integration. However why hasn’t the game been ported to the iPhone?  It seems like an obvious and cheap extension, and a great way to capture data.

Anyway I’ve played on the bus shelter, however having walked past the bus-stop probably 100 times over the past week I haven’t seen anyone else engaging with the advert.  I wonder why that is?


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