Malleable Musings

February 3, 2009

Superbowl ads

Filed under: Trad marketing methods — Brendan @ 8:53 am

I’m always interested in what goes on in terms of the superbowl. I don’t mean the game (although I understand it was a good one this year) but instead the adverts that they run in the breaks.

I mean if you’re going to spend that amount of money on an advert you’re going to try to get it right.

What’s more you’ll want to maximise your advertising as far as possible.

Unfortunately being in the UK I wasn’t able to follow all of the ads but I spent a little time last night tracking down the ones that got a good buzz on twitter.

What I’ve found interesting is the number of adverts that have been taken down. These are adverts that haven’t been modified.

Why companies zealously enforce copyrights on advertising in a globalised world I really don’t know. Surely people talking about your brand and your advertising is a good thing!

What I’m really waiting to see is whether anyone is going to be brave enough to publish any metrics.

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1 Comment »

  1. Excellent visual from NYT – Twitter Chatter During the Super Bowl – http://tinyurl.com/aduqlw

    Also some web metrics – http://www.socialsights.com/post/75714785/measuring-the-social-superbowl

    Comment by Brendan — February 3, 2009 @ 11:00 pm


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