Malleable Musings

February 9, 2009

The world’s local bank

Filed under: Branding, Trad marketing methods — Tags: — Brendan @ 8:07 pm

I’m one of those odd people who pay attention to advertising. I especially pay attention to HSBC because I think that their tagline could easily be adapted by my workplace to “the world’s local university”.

Anyway the photo below is a bit of an ad that they are running at Heathrow. Its for their premier account. It went the full length of the tunnel to Terminal 3 but I thought that this was the most apt panel to me.

The answers were:
Boston ~ $44,000
Oxford ~ $30,000
Beijing ~ $1,250

Startling isn’t it considering we live in a globalised world. I wonder how the value equation is shifting especially as an undergrad education through Fudan or Beijing Normal will carry similar weight to that from Oxbridge or the Ivy League.

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