Malleable Musings

April 9, 2009

Student lifecycle and social media

Filed under: Social Media Transitional Information — Brendan @ 12:58 pm

I was asked today where can social media fit in with the student lifecycle.  This is part of a series of posts which will probably be updated, regularly over the next few months and I’ll be very happy to recieve comments and questions.

I think it could fit in in all sorts of places. N.B. this is a first draft and further suggestions will be happily accepted.

Note this is in addition to things like market research, PR etc. 

Prospects Prospecting
Awareness raising
Leads/Enquirers Encouraging to submit data
Understanding hopes and fears – conversion
Applicants Encouraging to apply – conversion
Accepted Processing data
Accepted Decliners Understand why they’ve declined
Students Student support
– Creating a community
– Academic support
– Administrative support
Creation of content
Cont. Registration Encouragement, reminding of deadlines
Drop-outs Understanding reasons for drop-out
Graduates Spreading content
Creation of additional content
Maintaining communities / connections

P.S. The Chronicle tweeted about How Social Networking Affects the Student Life Cycle — From Applicant to Graduate


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