1.) Don’t start with the tools, start with a strategy describing what you want to acheive.
3.) The tools are constantly changing. Different demographics prefer different tools.
4.) At the moment the key tools for the External System are probably…
5.) You need to match the message to the tool and to the audience so listening is important.
6.) Some tools are more open than others.
7.) RSS and API’s are key allies in managing the tools.
8.) No-one is really is an expert – here’s a good guide if you are considering hiring a consultant.
9.) Be prepared for unexpected results and for things to take twice as long as you expect. Remeber that people will favourite, tag and share what they see as important rather than what we think is important.
10.) Remember that time costs.