Malleable Musings

May 6, 2009

UoL Marketing Training

Filed under: Trad marketing methods — Tags: — Brendan @ 9:01 pm

I’ve somehow got myself involved in delivering a two day Marketing planning training course to staff from across the university as part of a Chartered Management Institute Diploma in Management. The syllabus is as below:

1.1 Explain marketing as a management process

1.2 Describe the role of marketing in identifying and predicting the needs of current and potential stakeholders *

2.1 Discuss the current position of the organisation within its chosen sector or market

2.2 Determine a future market or sector position for the organisation in line with organisational objectives

2.3 Identify other parts of the organisation which are impacted and involved in a future market or sector plan

3.1 Construct a marketing plan that supports current market or sector and targets potential new markets or sectors

3.2 Evaluate the support necessary to implement the plan

3.3 Implement the marketing plan

3.4 Assess the progress of the plan, through monitoring, reviewing and end evaluation, in the achievement of organisational objectives

Most of the first day will be taken up with an specific game which looks interesting whilst the rest of the training is a combination of material that I and a colleague of mine will be delivering. At the moment I’m grappling with the content that we’re meant to deliver to see how we can make it more exciting than delivering a bland powerpoint driven lecture.

The game will actually cover the evaluation of most of the learning outcomes.

The exception is 1.2 (Describe the role of marketing in identifying and predicting the needs of current and potential stakeholders). This will be assessed by a brief report of 800-1000 words that should apply to the individual’s role.  If there’s no marketing element to their role, then they need to write about the University of London (or your own institution) as a whole. The hand-in deadline for the report is Friday 12 June.

For me it’s funny to be reminded how simple things can sound in theory.  It also reminded me how little I trust the traditional marketing models and how applying them in practice is frought with difficulty.  I was also glad to see this echoed in a piece on the CIM website.

Some useful links for the essay:

Openlearn material on this topic
Wikipedia on marketing management
CIM piece on the changing nature of marketing



  1. Can i have the solutions of this

    Comment by Bushee — February 28, 2011 @ 1:55 pm

  2. Can i hv the solutions of this. im a marketing student and want to get more perspective on this work

    Comment by Bushee — February 28, 2011 @ 1:57 pm

  3. I’m not sure I understand the question. What solutions are you are looking for?

    I would have suggested that you have a quick look through the links above however noticed that Openlearn have changed their URL. Try this link instead.

    Comment by Brendan — February 28, 2011 @ 11:15 pm

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