Malleable Musings

November 20, 2010

Augmented Reality Vodka

Filed under: iphone, Life at home — Brendan @ 9:47 pm

I was wandering around my local ASDA supermarket today when I saw three things that really interested me. The first was this:

Smirnoff Alternative Reality

There’s a description of what it does here. In brief you hold the bottle up to your webcam and line it up with an image on the Smirnoff webpage (requires Shockwave plugin) and an augmented reality piece is launched. I’m not a vodka drinker so I didn’t buy a bottle. However I was able to simulate the effect using the above picture which I’d taken on my iPhone. There’s a quick ScreenR video (no sound) of what happens.

My thoughts: Although I’ve played a bit with AR before this was the first time I’d seen a brand using it. I thought it would probably be a good talking point, but it’s very gimmicky. What does it add to the brand experience. And, I wonder how many people will actually go to the trouble of doing this. QR codes, which are probably easier to understand and use, still haven’t taken off so surely AR is just a step too geeky isn’t it?

The second was that they were demonstrating the Xbox Kinect system.

My thoughts: I was reminded how I felt when I saw my first touchscreen. This is a possible game changer. I’d heard about this technology about a year ago from Ben Watson of Microsoft Learning at a conference (see video 5A) however it’s the first time I’d seen it in action and I for one was impressed.

The third thing that captured my attention was a branded 1TB USB drive for £50.

My thoughts: Initially my reaction was I’m sure there’s cheaper out there if I bothered to look. Then I was reminded of my first hard drive. A 20MB External drive. I think it cost about £600 back in the late 80’s. At the time this amount of storage just seemed obscene. Today I carry 400x that amount of storage onboard my two year old phone.

Overall, as I left the store my mind was buzzing thinking about the crazy speed of technological evolution. So much so I nearly forgot the milk!

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