Malleable Musings

March 26, 2009


Filed under: Emails, iTunesU, YouTube — Brendan @ 3:12 pm

I got this email earlier today from Apple.  I wonder how many other people did too.  It’s excellent branding for the University of Oxford isn’t it.

Now your favourite destination for music and movies is also a great place to
entertain your brain. iTunes U in the iTunes Store offers free audio and video
content from top universities, famous museums and other cultural institutions.
So whether you want to learn from the world’s leading thinkers, get a sneak
peek at an upcoming exhibition or simply brush up on your Spanish, iTunes U
makes it easy. To see for yourself,
explore iTunes U.
Some products and promotions are not available in all countries.
Apple Sales International, Hollyhill Industrial Estate, Cork, Ireland.
Company Registration number: 15719. VAT number: IE6554690W.

It reminded me to have a look at the Shakespeare Found video on Warwick iTunes.

Then later on in the day I was pointed towards another university (the OU) that has a long standing relationship which dates back to the 1960’s with another media provider (the BBC).  Interestingly the OU is the only other logo that can easily be noticed

As a marketing person primarily focusing on student recruitment what I love about this sort of collaboration is the reach this type of approach provides especially for what can be quite niche courses.  I’ve long argued that releasing open educational resources through strategic partnerships and providing sharable content are key promotional routes, particularly in the distance education world.

However it also got me thinking about the sorts of changes that we’ve seen in the past few years and wondering what might be in store in the near future.  I think things like CMS 3.0 and the eventual introduction of university APIs may well provide some pointers, but backing winners is always difficult.

P.S. launched last night? Some other channels include